With SmartBrief you can create a brilliant flyer without breaking your budget. Power up with professional printing. However, a flyer and a brochure are not the same thing. That is not to say that one is better than the other, but a brochure and a flyer both have different design principles and differ in their functions and purpose.

In corporate design brochures and flyers are a standard tool for promotion and advertising. They are print matters which lay around in conference halls, offices and waiting rooms. Sometimes they contain an information of the company or showcase the portfolio of an artist.

Flyer vs Brochure There are many different ways to let people know about your product, service, or any upcoming project or event. Flyers and brochures are two such tools that allow a business to market their products or service in an easy manner.

Whereas flyers are designed for large volume hand-outs and throw-aways, brochures are much more likely to be read. This is because they are usually distributed to people who actually show at least a minimum level of interest in the company, brand, product or service.

The Difference Between Brochures and Flyers

Unlike flyers, brochures always have folds. Brochures tend to be printed on both sides. They may be made from single or multiple sheets and come in a wide variety of folds. Brochures are not to be confused with booklets, which also have multiple sheets like some brochures, but are always bound.

 

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