Media Buying Services

Media buying plays a pivotal role in digital marketing. Media buying provides you with a clear understanding of web presence; that includes display advertising, search marketing, video views, etc. this will assist you in performing cost analysis, and manage delivery and trafficking.

SmartBrief have a team of the most influential and knowledgeable professionals in media buying in Lagos. By making optimum use of budgets, time and resources, we provide our clients exclusive and bespoke media plans for conventional and online media platforms, that give their brands the best exposure and reach above-the-line, below-the-line and online.

What Is Media Buying?

A media buy is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website. It also entails the negotiation for price and placement of ads, as well as research into the best new venues for ad placement.

Key Takeaways

• Media buying is the purchase of advertising from a media outlet, including newspapers, blogs, and television stations.

Media Buying

• Networking – Our digital media planning agency establishes and maintains relationships with the leading channel owners. Being industry veterans, we know the who’s who in media.
• Negotiation – We have hands-on experience in negotiating fair prices to get the best slots with a team that has over 10 years of experience in the Nigeria Market.